Websites & CRM for industry in Morocco: the digital partner of industrial and manufacturing companies
An industrial company does not sell like a local shop: it must first prove its technical credibility, present its products and processes precisely, then equip its sales team to follow long sales cycles. Infoway-AI, digital marketing and AI agency in Casablanca, supports Moroccan industrial companies and manufacturers on three fronts: showcase website, redesign and internal sales area / CRM.
Why industry has different needs
Technical credibility
A B2B buyer checks certifications, production capacity and track record before getting in touch. The website must reassure: production sites, know-how, years of experience, references.
Product sheets & processes
Ranges, specifications, formats, manufacturing steps: technical information must be structured, readable and easy to update, not buried in a plain showcase.
Internal sales area / CRM
Industrial sales cycles are long and involve several contacts: an internal sales area tracks the pipeline, splits opportunities by division and makes sure no request is lost.
Projects in progress
Two industrial projects are currently under way. For transparency, no figures are published until the projects are delivered and measured.
Marembal
Tangier · Industrial packaging manufacturer since 1962 · 6 production sites
- Showcase website redesign: packaging ranges, production sites and know-how, with a quotation form (RFQ) and an AI chatbot.
- Creation of an internal sales area (CRM): sales pipeline and opportunities split by division.
Showcase website & quotation form (demo preview)
Internal sales area / CRM (demo data)
Client logo: name shown as text only while awaiting permission to use the logo. No result figures: project not yet delivered. The previews above come from a demo session, with no real client data.
Oxycoupe
El Jadida · Steel construction and industrial assembly since 1984
- Full website redesign: positioning, presentation of steel construction and industrial assembly activities, contact journey.
Client logo: name shown as text only while awaiting permission to use the logo. No result figures: project not yet live on the client’s official domain.
What we do for industrial companies
Technical showcase website — a fast, mobile-first site structured for B2B buyers, connected to WhatsApp and your CRM (see web design).
Redesign — improving an existing site: conversion structure, technical content, speed and local SEO, without starting from scratch.
Internal sales area / CRM — an internal tool to track every lead, quote and follow-up, with automatic syncing of incoming requests (see automation & CRM).
See also: our work · our case studies · the Infoway-AI blog